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Friday, March 25, 2011

Everything You Need To Know About Brochure Printing You Learned It Here

You know for a fact that brochure printing is one of the most effective marketing tools for any business to have. It is the one collateral that can actually provide you with the opportunity to make a good impression that you are a solid, professional and reliable company that has the same equally solid and reliable products and services. Hence, it is a marketing tool that can help you build a lasting relationship with your target clients that is based on trust and confidence.

Unlike a print business card, your print brochures introduce your company and business to your target clients just like an executive summary. This means that you can do a little bit of bragging in your brochure without having to feel like you are conceited or anything. Even when you present your expertise and credentials, it won't come off as arrogance because your copy would appear like you are just introducing yourself to your target clients. It is therefore an opportunity for you to provide that lasting impression that makes it possible for your target clients to remember you even when your brochure printing is already gone.

But it also doesn't mean that you have to write a dissertation or a long journal about your company and what you can do. In fact, a good brochure that is effective must be brief. It must be able to communicate the most important things about you, your benefits, and your products and services. The most important thing to remember is to be concise with your copy so you can convey your ideas to your target clients and be able to convince them of your value in a manner that is direct to the point. No need to bore your readers with long winding explanations; you can get them at hello if you're really good at communicating your message in the most concise way possible.

Your print brochures then should be able to open doors for you even before you start doing your sales call. Not only that, but your print brochure can also be a reminder to your target clients of who you are and what you can do to which your target clients can refer to later on.

If your brochure printing can do all of the above and more, then what you have in your hands is a really effective marketing tool that can get you results the way you want them.

But if your brochure doesn't do all that, it is time for you to change it. Today would be a good time for you to give a total overhaul to your print brochure.

Don't wait for your color brochures to disappear because they weren't able to convince your target clients of your business' value. Indeed, a bad brochure goes to oblivion because they would go directly to the trash, along with your contact information and offer. When that happens, then you have just wasted not only your precious money, but also your time and effort, as well as that of the people who have helped you come up with your brochure material. You have just lost your golden opportunity of making a sale possible when you turned your print brochures into junk. Even if you saved a few dollars worth of ink or paper when printing your brochures, it's not worth anything if it can't get you that chance to get even one step in the door of your target clients.

So what am I driving at here? Just that a badly done and cheap looking brochure will not get you anywhere no matter how much you were able to save from your marketing budget. What kind of brochure you have reflects the way you do business. If you can't do a good job of printing brochures then how the hell do you think you can convince your target clients of your earnestness to provide them with great products and services?

Tuesday, March 22, 2011

Give our Planet a Gift by Using Reusable Shopping Bags

BYOB stands for bring your own shopping bag! As we kick off the new year of 2010,, it is crazy how much shopping we historically do here in America and world-wide and the trends are increasing. Whether it be frequent trips to the grocery store as we keep our kitchen's stocked for wonderful meals and tasty treats or those sometimes dreaded, yet skillful "6 bags on each arm" walks through the packed local mall, it all adds up to so much unnecessary waste. One of the most blatant examples of this waste is disposable shopping bags.

An estimated 100 billion plastic shopping bags are consumed each year in the USA, according to the Wall-Street Journal. Most plastic bags end up in landfills and the rest often end up in rivers, ponds, lakes, streams or in the sea, where animals can ingest or become entangled in them. Household waste, shopping bags included, increases by more than 25% on average in November and December. Considering how many shopping bags are consumed and wasted at this time of year, the time is now to spread the word about the positive benefits of eco-friendly reusable shopping bags to influence our families, friends and communities.

Adopting a BYOB strategy in our individual shopping habits is a simple way to do just that. If we can raise awareness at this time, the positive impact for the environment is incalculable for 2010 and well into the future. Several cities have already made gradual but significant progress in promoting the use of eco-friendly non woven reusable grocery bags in recent years. Motivating consumers with plastic and paper bag bans, discounts at the register for reusable bag usage and tax motivations are a few to speak of.

Right here in America, the San Jose City Council recently passed one of the nation's strictest bans on plastic and paper shopping bags. This is a big victory for the Bay Area, which has one million plastic bags per year accumulating in and along the San Francisco Bay. San Jose becomes the latest bay area city to enact some type of ban on disposable shopping bags; others include San Francisco and Palo Alto. Tracy Seipel of the San Jose Mercury News reported that it was actually ONE man who really jump-started the ban, another great example of the power of one person. Here's a an excerpt:

While visiting his sister-in-law in Taipei, Kansen Chu, elected to San Jose city council in 2007, went grocery shopping and was surprised to get charged for plastic grocery bags. The next day, he brought his own cloth bags back to the store. "I guess the question," said Chu, "was, Why not San Jose?" He began a conversation with the city's environmental services staff, which later moved to council committee discussions.

Save the Bay's 4th annual report on the most garbage-strewn sites in the region further demonstrates the need for bringing your own shopping bags. The 50-year-old environmental advocacy group focused on 10 specific bay-area sites where almost 15,000 plastic bags were retrieved in one day last year in their report. Here's an excerpt of an article in the San Francisco Chronicle by Kelly Zito.

According to (Save the Bay's) research, Californians use about 19 billion plastic bags each year, 3.8 million in the Bay Area. The average use time for the paper bags - made using about 12 million barrels of oil each year in the United States - is about 12 minutes. In addition to the hundreds of years it can take for a plastic bag to decompose in a landfill, the bags also force downtime when fed into traditional recycling equipment. Typically, the bags get wound into conveyor belts or gears and must be cut out by hand.

Ten US cities have banned plastic bags so far, five within the past year. Even Mexico City enacted a ban on plastic shopping bags, which went into effect in August. The city of 20 million now faces the realities of effective enforcement, which is not easy when the Mexico City Chamber of Commerce estimates there are 35,000 vendors in Mexico City's downtown area alone.

Bans on plastic bags aren't the only effective way to reduce harmful waste caused by disposable bags. PlasTaxes, which tax consumers at the register for using plastic bags when shopping, were first introduced by the Irish. John Roach of National Geographic reported last year on the worldwide momentum that's been building since Ireland instituted a PlasTax in 2003. The Irish showed they could reduce plastic bag consumption by 90% or more. Momentum is growing across the world, particularly in America. From Washington, DC to Edmonds, WA to North Pole, AK, communities and governments are spurring an international trend to reduce the harmful environmental effects of disposable shopping bags. Even major retail stores like Target and CVS are taking action by enacting discounts at the register for customers who choose to BYOB or just carry-out their items without a bag.

For the naysayers, it's convenient to ignore recent momentum in reducing disposable bag waste. But to some, the wide-spread adoption of eco-friendly reusable bags is inevitable. Look at the way smoking is becoming taboo in America. Indoor smoking bans have caught on like wild fire. In the same way, who is to say the use of disposable bags won't become taboo at some point in the near future? The use of eco friendly reusable grocery bags is definitely gaining steam. Our individual choices to bring our reusable bags when shopping can go a lot farther than we think. That's what BYOB is all about, setting a proactive example for others to set a trend that will help our planet, it's valuable finite resources and secure its animals' habitats.

Of course, plastic and paper bags should be recycled and it's important to remember most large retailers including Albertsons and Wal-Mart will recycle plastic bags for you. That being said, a BYOB shopping strategy can make your life so much easier because there is no longer a need to accumulate that cupboard full of plastic bags or figure out what and when to do something about it. Keeping a few reusable bags in your car or backpack is a good way to ensure you have them when needed. So give back to our planet by remembering to BYOB! Whether it be at a convenience store, the mall, or while grocery shopping, we can make a difference for the environment and help raise awareness one transaction at a time. Through the fight to eliminate disposable shopping bag waste, we are giving a gift to our Planet, the finest gift of all, sustainability and reusage.

Friday, March 18, 2011

Corrugated Boxes for Food Service

Corrugated boxes are widely used in the food service industry. They are ideal for packaging consumer goods like processed foods, beverages and personal care items. They are light weight and also widely appreciated for qualities like ease-of-use, reusability and portability.

Benefits of Using Corrugated Boxes

Restaurants, hotels and other food service stations use corrugated boxes for storing and transporting food items, especially pizzas, cakes, pastries and snacks. The attractive boxes help to deliver food items in a presentable manner and preserve and prevent damage to the stored items. Quality corrugated boxes come with water proof features. The appeal of corrugated boxes for food service also lies in their environment-friendly qualities. Corrugated boxes can be easily recycled.

The strength and durability of corrugated boxes lies in the fact that they are manufactured in a way as to ensure that there are three layers in the material with enclosed rows of air. The air absorbs the shocks that the parcel may undergo while being transported. There are also fluted varieties of corrugated boxes which enable the box to withstand pressure if the contents are heavy.

Rising Popularity of Corrugated Boxes
Many kinds of corrugated boxes are in use in the food service industry. The more expensive boxes can support advanced printing and graphics and have a great deal of visual appeal. In the food industry, the demand for these boxes comes mainly from frozen foods, dairy products, and meat, poultry and seafood products. The demand for corrugated boxes is also expected to grow with people preferring online shopping and food eaten or prepared in food outlets, rather than at home.

Stock Products in Bulk

If you are in a business like food service, it would be advantageous to have a stock of corrugated boxes at hand. Shopping online and purchasing in bulk would fetch you good discounts.

Tuesday, March 15, 2011

Different Kinds of Shipping Boxes

Sales have indicated that people choose to use designated shipping boxes as it has proven to be safer when compared to standard containers and with so many different kinds of boxes ranging from plastic and cardboard boxing to Styrofoam with strapping that ensures the most effective insulated protection for items including foods. Wine is a produce that is frequently exported via shipping so one would commonly find that businesses in the hospitality industry uses cardboard boxes such as these to package and safely move large quantities of relevant stock such as plates, glassware, bottles and packaged foods. These shipping boxes ensure the products in transit will remain secure until arrival to the supplier receiving on the other side.

Not only do the hospitality industry uses shipping boxes but in a lot of electronic industries such as moving laptop computers, computer monitor units and home appliances need safe reliable packaging.Art is another item that is most of the time never has standard dimensions and needs custom shipping boxes which are available online from most wholesale art dealers and factory outlets. They have standard large sizes, but also sell tall, wetlock and all are available on request to have plastic. If your company offers free shipping to clients, be meticulous to get cheap boxing, but be sure that it will provide a modest level of safety, as it's not good business to deliver damaged goods that would most likely be returned anyway, so it is in your best interest. For flat things like laptops, LCD screens, frames and other fragile things you can get slim packaging although wholesale preference does go to the large packaging as you can fit a few extra snuggly in. Forestry supplies are another type of item that are moved in bulk and shipped using large packing systems.

When making use of shipping boxes, it is best not to get a tight fit for the item. It is advisable to let it have a decent gap all the way around and then you need prepare for your cushioning. Chips made from Styrofoam, bubble wrap, shredded paper and nylon pieces are all good sources of cushioning you can buy. For seemingly difficult things needing shipping such as frozen products and produce, a standard and trusted system is wetlock packaging. It's designed in such a way that it keeps all items in transit insulated and frozen using its own temperature. Insulated boxing provide a great way to keep goods from the slight damage usually incurred by bumping of corners.

Most shipping cardboards used are corrugated, and whilst thin they do provide an impressive initial layer or protection, especially when transporting items already in cardboard. The insulated corrugated boxes are lined with wax which helps keeps them rigid so you can save by being able to reuse the boxes. Removal companies mostly only make use of these paper boxes. Pallet jacks that load containers at the yard are under pressure and with machinery there is seldom soft hands and so taking the time to prepare and package your items for your supplier properly is essential. Whichever industry you are in, if you need to ship, always back yourself with adequate and sufficient quality shipping boxes that are found anywhere and do not cost an arm and a leg.

Friday, March 11, 2011

All You Wanted to Know About Boxes Supplies

More and more people today use paper boxes supplies in order to pack and transfer their belongings during relocation. These boxes are manufactured with very sturdy materials which can be stored on top of each other and can thus reduce the space consumed. Also, these boxes are made with materials like cardboard which are very light weight but they are strong enough to withstand even very heavy items.

Different Types of Boxes

You will find several different types of boxes for relocation. The smaller boxes are good for packing books, canned food items, CDs etc and they can be quite handy for storing all the knick-knacks that you might own. The medium boxes can be used for packing some items like appliances, clothes, toys and kitchen items. When you use these items, it is very important to use some wrapping paper or packing protection so the items inside are not damaged because of collision. The large boxes can be used for packing oversized items like clothes, kitchen items, lampshades etc. You can also use them to pack things which you might need immediately upon reaching your new residence.

Items like your pillows, comforters and blankets can be stored in extra sized boxes. However, you have to be careful that you only use these boxes to pack items which are bulky, large but light weight. All of these boxes supplies have their own uses and you would need to use them for packing the items that they are meant for in order to ensure that your belongings are safe.

Protecting Your Belongings

In most cases, the damage that is done to items during relocation is mainly because of using the wrong type of boxes supplies which are of poor quality and by not packing the belongings the right way. In order to protect your belongings you will first have to ensure that you use only the right type of boxes. These boxes should be made from high quality, sturdy materials so that they would be in good shape even on a long journey. Also, you will have to ensure that the packing is done the right way.

There are several different types of protections which you can use during your packing. You can use foam sheets, furniture pads, cardboard box or bubble wrap to ensure that there is no damage from collision inside the boxes. Since there is always high chance of jostling and movement between the items inside the boxes, you can use some type of cushioning when you pack fragile items. These were some tips which can help you pack the right way and ensure that you use the right type of boxes supplies for your packing.

Friday, March 4, 2011

Returnable Packaging Leader Container Exchanger Profiled in Quality Digest

In Quality Digest, manufacturing journalist, Thomas R. Cutler, discusses the value of reusable packaging. Reusable packaging reduces costs without compromising quality according to Cutler. Folding bulk containers, industrial totes, and metal storage bins are used over and over again within a facility or between a supplier and a customer. They can be used literally thousands of times. These bulk boxes are much cheaper in the long term when compared to buying cardboard boxes and wood crates every time that product is shipped. Savings can be observed in the per piece packaging cost. While the upfront investment in returnable packaging may cost more, savings can be realized quickly through repeated use. The containers, bins, and totes are used repeatedly. Labor costs are reduced by eliminating box assembly. Material handling costs are also reduced, as there are fewer moves from stackable containers.

he quality effect of using metal bins drives fewer rejects from damaged packaging and since plastic and metal containers can stack very high, the amount, utilization, and safety of floor space is immediately enhanced, asserts David Madden, president of Container Exchanger.

Industries that frequently utilize reused metal bins and plastic packaging options include automotive molders, automotive components, durable goods manufacturers, metal stamping, and metal casting. bsolutely any industrial company that must store or ship intermediate product benefits from using non-corrugated packaging, says Madden. hen there are subassemblies or large parts that are transported to an nternal customer (a different part of the plant), these packaging solutions are optimal.

Wednesday, March 2, 2011

Twist and Tale with Corrugated Cardboard Boxes

Corrugated cardboard boxes business is gaining good review. It is made from natural renewable resources and is easily recyclable. So, it is obvious to have good reviews. Apart from offering good protection during long journeys, it is also easily customizable and affordable. The brand name like Qbb could emerge prominently only because of the expertise in custom made box New Zealand. Actually, a new route of opportunity has been opened now. Now, there is the only need of public awareness.

Environment activists frequently raise a concern that artificial materials produced on industrial scales to meet these requirements can pose a good threat to the environment and its resources. Packaging and crating activities use heavy amount of resources. Hence at certain level, environment activists prudently justify themselves. Initially, industry also felt threatened but soon, corrugated materials successfully solved the issue. For instance, usages of Corrugated Cardboard Boxes and Custom Made Brown Boxes have gained huge public acceptance on global panorama. ,

Now if you are confused with the term corrugated materials then read the next sentence carefully. Secondary fiber sources viz. old newspapers, old corrugated containers, and straw are engineered and turn into the corrugated materials. They are easily accessible substance which can be obtained from municipal solid waste. Recent statistical report has shown impressive result. It shows the intensity of effectiveness of corrugated re-engineered products especially when it comes to recycling. It seems as if US people are quite concern about these materials. Every year, millions of tons of corrugated material is recovered and recycled in the U.S. alone.

There is a very special reason behind grand US response towards corrugated materials. Experts quote that easy recycling prominently reduces the stress on raw resources for manufacturing, packing, and shipping materials. Besides that, such materials have ability to use water-based inks for printing and marking the boxes. Lead ink is frequently used in these processes which is a polluting material. Now, with the use of recycled materials, there is substantial reduction in pollution even during manufacturing process.

The most important part of Brown box or corrugated boxes is its affordability. Handling and moving corrugated boxes, and the cost of labor and tools required to do so is reasonable too. Hence, overall cost of shipping also reduces.


http://blogs.rediff.com/helenprinting

Take Control Of Your Brochure Printing

Do you think you are losing control over your color brochure printing in your business? Are the artists doing their own thing? Are your writers writing lengthy novel like content unfit for brochure printing? Is your printer adding expensive options to your bill for color brochure printing? Well, don't worry, you are not alone. There are a lot of things that can change when you delegate some jobs for the creation of your brochure, and I would imagine that a lot us sometimes get color brochures that we only like.
Well, there is a solution to this loss of control. In this guide, I will teach you how to take control of your brochure printing and produce the right kinds of color brochures that you really want for your business.
 Be in the lead with the design First, as the main proponent for the creation of color brochures, you should lead and be decisive of what you want. I know a lot of graphic artists out there who get frustrated by their clients because those clients only have a vague idea of what they want in the design of their brochures. They give the artists some ideas and some creative freedom, only to get disappointed at the results.
That is why you have to really specify what you need for your design. If you can, give your artists sample brochures OF THE EXACT style that you want. Never give them vague statements that leave a lot to think about. If you can, try to sketch out what you really need, or maybe you want to do it yourself? This will totally give you a better time in brochure printing and will be less of a headache for your brochure artist.
 Write your own content  Secondly, the content itself is something that you should personally take a hold of. I have tried to let someone else write the company brochure content in the past, only to be disappointed. Since this is your color brochure, it is basically you who knows what the brochure should be about. So to take control of the content, you have to write your content yourself. It is as simple as that. You'll be far happier with this setup than with the traditional method of hiring a writer.
 Knowing your printing details and options  Now, another situation where you may think you are losing control of your brochure printing is when you are dealing with your brochure printer. They might give you lots of buzzwords and printing terms that you might not know. They'll try to encourage you to get these extra features and such that might be beautiful but also has added expenses.
To prevent this from happening, make sure you research for the various printing details and options that you have in brochure printing. Know the different folds, paper stocks, inks, dimensions etc. that are needed for brochures. In this way, you will at least know what your printer is talking about and you can say NO to the things you really don't need. You can save a lot of money in brochure printing this way.
Great! So now you should be ready to take control of your business brochure printing. Assert yourself and produce only the color brochures that you want.